Aligning with the values of Pivot Point this conceptual space helps to shift the culture in the community of disease and drug gratification to health and recovery. Through the supportive community as well as human compassion the goal is to change the public perception of addiction as well as recovery. In the space this is supported by community programs, open spaces that encourage interaction between the general public and addicts and designated areas for each step in the road 
to recovery. The brands idea of collaboration amongst
the community, thus creating a solid foundation for those in recovery at a pivotal point in their lives.