Based on extensive research, surveys, and the needs
of the client we set out to develop and brand a new identity for the Wallace Woods Rehabilitation Center. 
Through an outlined process consisting of brand standards, audits, color & image studies, visual ITP's
and a naming workshop we develop two very distinctive, yet similar design themes (Pivot Point & The Lift). Of the
2 new brands I further developed the interior of the space using the Pivot Point theme. Pivot Point values supportive community and human compassion in order 
to unite the general public and those in recovery as one community so the attention can then be focused
on continuing the fight to ease the emotional impact of addiction and recovery.