Collective Community is about encouraging and facilitating connections as well as bridging the gap between the diverse groups of people in West End and the extended inner core neighborhoods of Cincinnati. 
Connecting people, increasing activity and working together are the overall focus of Collective Community. The brand stands for everyone and is a symbol of positive change. One day all the neighborhoods will act as one community and it's these values that dictate the circular, approachable shape and vibrant colors of the brand.